“Bugatti Sur Mesure” – The Bugatti customization program

‘Bugatti Sur Mesure’ becomes the official customization program in response to ever-growing demand for personalized Bugatti creations. The first official ‘Sur Mesure’ model takes inspiration from Bugatti Grand Prix heroics.

Bugatti Sur Mesure
Source: Bugatti

Translated as “tailored”, Bugatti Sur Mesure offers a distinguished variety of handcrafted interiors, paint finishes, embroidery and bodywork to customers who are looking for ultra-customised designs, materials and finishes.

As part of the official program, with one-to-one support from the Bugatti Sur Mesure Team, buyers will be guided through the world of possibilities open to them. When configuring a Bugatti, the sheer number of exterior colors and leather finishes is nearly unlimited, but for those who wish to take a further step and create a truly unique piece of personalized automotive art, Bugatti Sur Mesure is at their disposal. From initial design concept through to vehicle production and final handover, customers will receive the full “Molsheim” experience.

Meeting the growing demand for customisation

The Sur Mesure Program is not the first of its kind. In 2013, the Veyron ‘Les Légendes de Bugatti’ series saw six exclusive model editions, each personalised with unique exterior and interior finishes, celebrating individual heroes of the marque.

In 2019 the the Chiron ‘Zebra 1 of 1’ was released – a special commission for a customer in Qatar. Featuring an elaborate Titanic Blue and Gunpowder Grey color scheme, the hyper sports car was hand painted over the course of more than three weeks.

And in 2021 we saw the Divo ‘Lady Bug’. For it, a complex geometric-dynamic algorithmic fading pattern was developed over 18 months.

The first Chiron Pur Sport Sur Mesure

Now, Bugatti Sur Mesure unveils its first customer project, a Chiron Pur Sport inspired by the 20th century heroics of renowned racing driver, Louis Chiron. Early racing pioneers who piloted Bugatti’s prototype racing cars continue to fascinate and are admired for their bravery and talent displayed on-track. Today, their spirit lives on and is the very source of the custom design of the unique Chiron Pur Sport.

Bugatti Sur Mesure
Source: Bugatti

Among Louis Chiron’s countless victories at the wheel of a Bugatti was his legendary 1931 win at the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number ‘32’.

This number – painted entirely by hand – now adorns the Pur Sport. Also, two new exterior colours were created to pay homage to the Grand Prix racing Bugattis of the ‘20s and ‘30s.

Bugatti Sur Mesure
Source: Bugatti

The Bugatti Sur Mesure team also developed a new fading ‘EB’ painted pattern, applied meticulously by hand, which is complemented by a multi-layer stitched ‘EB’ motif on the door panels. Both required new techniques and processes to be developed by the Bugatti Sur Mesure team.

The ‘32’ and ‘Grand Prix’ motifs continue throughout the cabin, including a special center console inlay in black anodized aluminum, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the program can also be found.

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